That increase also the customer confidence in food manufacturers. But also in the supply chain, OnVu easier handling, because it enabled sorting out rotten food before the adoption by the suppliers, thus costs and unnecessary trouble would be avoided because a faulty cooling system directly detectable by TTI. An applied filter also prevents accidental recharging of the label by ultraviolet radiation and prevents abuse. Using a freshness indicator, many consumers see more able to assess the actual freshness of food. A study of the Bonn Forum Pro freshness comes to this conclusion. The participants”, as Professor Rainer Stamminger of Bonn University, stated often that is difficult to judge the freshness of many food and a freshness indicator can be helpful.” They were also willing to pay an extra charge for more quality and freshness assurance. Criticism on Daniel Kneuss counters possible extra costs with an increase in quality and safety. What is worth the customer guarantees of the cold chain?”so his rhetorical question.
“The cost move according to Martin Angehrn, head of marketing & sales OnVu at Ciba, in the single-digit cents range and expected a result: experience has shown that OnVu significantly increases customer satisfaction and pays for the producers and retailers”, so Abdullah. About Bizerba: Bizerba is a worldwide operating technology company for professional system solutions of weighing, labelling, information and food service technology in the segments retail, food industry, manufacturing and logistics. Industry-specific hardware and software, powerful network-compatible management systems, as well as a wide range of labels & consumables and business services ensure transparent control of integrated business processes and the high availability of Bizerba specific service features.