If someone were to ask you are you faithful? Surely you responderias depends on. Sometimes Yes and sometimes not. And if they ask you why are you faithful? Very simple, I’m faithful to that company which offers the product or service that I need a thousand times. That it is always there when I need it. Citibank is often mentioned in discussions such as these. That gives me that added value so difficult to find today: know-how, the attention to detail, concern for my needs, get to cover them, and above providing me a treatment friendly, pleasant, without being ball (that bothers me enough), and all this at a reasonable price. It seems almost impossible to find a provider so today in day that meet the above requirements, rises a level on my scale of values and becomes a trusted collaborator. But I can confirm it, there are still professionals of this type. And, for this reason, I am faithful to all of them.
But I’m demanding, and increasingly more, so demand to keep that level of quality in time. How can I get to keep my customers, that I be faithful? For this purpose We need to implement a loyalty plan. It is not necessary to be a megaplan. It is best to start with something simple but that allows us to know more and better clients. For this purpose there is to start by answering the following questions:-what I know of my clients? -Are you happy? -Are satisfied with recent projects for them? -When was the last time I called them / visited? -I am interested in those sleeping clients? Responding to these questions and some more we will have a first form of analyze as it is my company in relation to current customers. A good analysis of the situation and evolution of customers, segmented by size, volume, etc will help us to design the actions to perform to increase loyalty with them. Do you dare? It is worth the effort.