I assure that if you qualify with these points in an appropriate manner, the sales will come as a natural consequence. Returning to the subject of how then, develop a network effectively, it is clear who can be our most juicy contacts: colleagues authority is in matter regulators of our activity, and any institution which establishes rules on the activity universities and study centers that are related to our production process. Competition that ignore them does not mean they do not exist who have contacted with your company, for example, to ask for a quotation, or advice, though never reached consummation of the sale. Of course, all its customers: the faithful and the occasional. Specific audience. This last segment is surely that will wake up more doubts. Where to get listings of specific audience? Well, that depends on each activity and each product offered in particular.
See it with an example. Imagine that you sells products for fishing: rods, hooks, accessories, etc. Then, You should refer to, firstly, to the lovers of fishing. Anyone who loves fishing probably also loves camping, etc. Its anchor at this time point are the forums and membership groups, i.e. where fishermen usually meet to tell their troubles, and tell each other took one so big imagine the gesture with his hands.
Recorded on these forums, groups, boards, messages, etc. Its mission is to provide added value, not to sell. Show what you have to offer is something highly valued by the public. Share knowledge, secrets of fishermen, answer questions, suggest solutions. It is certain that many of the participants in these forums, at least, visit his site. And continue much of them on Twitter. Yes, and only if, you have to give goes beyond the mere promotion. For anyone who have sport fishing as a hobby, follow him has to represent a benefit. And not only that, has to be fun. It would seem that a measure that we are approaching the core of the solution of our problems achieving an effective network of followers-, we turn away one step further. How do our tweets are useful, deliver value, and are funny? We’ll see in later articles. For now, I leave a task: change your mentality. Don’t get close to Twitter, nor to any side, asking for permission, and thinking that the ban with everything they say. This will happen if you do promotion, simpliciter. Fix concrete goal of delivering value. Be generous, and everyone will want to be your contacts.