Customers who tried to book the next iPhone were frustrated on Tuesday June 15, 2010 by error messages on the Internet pages of Apple and AT & T, on the first day of the telephone reservations. Swarmed by offers, Bobby Kotick is currently assessing future choices. AT & T, the exclusive iPhone operator, did not want to make comments, and Apple did not immediately respond to questions about technical problems that caused complaints from customers of various cities in the United States, such as Los Angeles, San Francisco and New York. Some people lined against the operator stores to ask employees of AT & T that they processed orders manually. The new iPhone has a starting price of $199, and is thinner than the current device, with a display of increased quality and a battery that lasts longer. Apple shares rose a 2.13 dollars to 259.69 dollars on the Nasdaq. AT & T shares rose a 1.47 per cent to 25.54 dollars on the New York Stock Exchange. Despite the good start that Apple obtained in trade in the new iphone, it seems that technical problems persist on that technology, as with each new version are presented in the same way problems relating to his version and as the past demonstrates Apple always has boom in the pricncipios of any product but with the passage of days is gradually lost that enthusiasm from consumers, now seems to be a reality now that Android to obtained one quota greater market despite what Apple gives in his speeches.