Promotional Products Industry

Dusseldorf. The Federal Association of promotional consultants and wholesalers (bwg) has chosen: Hans-Joachim Evers remains at the top of the umbrella organisation with a balance sheet total of over 500 million members. Now twelve years, the 59jahrige owner of a company advertise article characterizes the national industry. The unanimous vote for his four Board colleagues and Evers sets the direction of the bwg also for the next two years. And the wavy waters, which documented the international advertising show PSI in Dusseldorf.

In his Government Declaration\”Evers underlined the bottoming of the industry with revenue losses bottomed out in 2009 by about 7.5 percent, however, this is not a self runner.\” The success – in contrast to the failure – has known many fathers. Like to sneak in but also innocent bystanders at the top of the discussion. \”, So Evers stressed unequivocally, it is therefore necessary to identify friend and foe. I can clearly see that the trade the Ventricle of the promotional products industry was, is and will remain. The trade is the vital pulse of the industry. He is ideas to both sides as he tries to make desirable and feasible in the run-up to coincident. .Der shortened way between manufacturer and user is equivalent to a bypass surgery without the ventricle.\” The alleged price advantage will become in retrospect by bypassing trade the product without sustainability. The traders have shown State assets despite adverse conditions and expertly conveys the benefits of advertising article customers.

\”. Evers: you gave to the temptation, directly shortly to include producers and customers, the industry as a whole would have to complain about a double-digit negative.\” Evers was the comparison with the automotive industry: no one is buying its BMW in Munich, or his VW in Wolfsburg. The local dealer is the pivotal point. The retailer of he trusted the customer with advice, assistance, and service is aimed at.\” Similarly, in the communications economy with the Advertising article.