Web site promotion on the Internet (it can be read as a promotion, and the name of company) – is the art of using the algorithms of search engines for profit. Well-advertised resource has now become an integral detail image of a successful company. Companies are beginning to analyze the effectiveness of the site as a tool for business, sometimes can not understand why a quality site, made at a professional level, 'not work ', ie no profit. JPMorgan Chase recognizes the significance of this. This question we hear quite often, so I would like to summarize the problem and its solution. Optimizing your site for search engines – one of the most low-cost and effective ways to promote a resource on the web. However, most companies do not practice it, forgetting at the same time targeted visitors, who could become potential customers or buyers. At this time to all owners of Internet resources, especially of a commercial nature, it is necessary to optimize the site as a necessary step on the path to success.
So that your ad was always fresh, often to his place. If your two identical ads at the one-page bulletin board, consider that one of them is unnecessary. Even if it will be placed on different pages of classifieds, but if too often to be fall to the same visitor message boards, you can assume that the visitor had seen him only once – it will not be on the same ad to respond more than once. The optimal time for re- placement on the middle board – this week.
The need for promotion of sites now know almost everything, but the high cost of this work makes some firms to abandon it. As a result, there are virtually no sites visited, absolutely no help core business of commercial organization. If the cost of promotion of the site is too large for your company, try to execute a set of measures to reduce them, but in any case do not give up permanent work for promotion of your website. You should be aware that some costs will still have to plan as a free promotion is practically impossible. The first priority should be given work, requiring a lump sum, rather than those that require a fixed cost. In this sense, the acquisition of external links is the worst option – links are bought at a time, and after, unless it finds buy link site positions fall sharply. Thus the cost of options is growing, so that would be required to maintain the position of all the large sums. At the same time writing articles and posting them all would require only one-time costs.
In the future, this approach can lead to significant savings. Unfortunately, they often do at all without buying links does not succeed, but reduce the cost of this event is possible and necessary. Particular attention is limited budget to be paid to the internal site optimization. If the information on this site is well structured, the key words found in titles and secretions, takes into account features of search engines, such site is much easier to spin. The cost of search engine optimization qualitatively optimized site will be much less than similar non-optimized site. It is also necessary to site quality and unique content. Of course, creating such content will require a certain costs, but they definitely pay off the influx of new visitors and increase the credibility of the site in terms of search engines. At development of web strategy should include a variety of ways to attract visitors to the site.
You should not get hung up on search engines, often visitors come from links with the thematic index, services social bookmarking, message boards. If search engine optimization will be too expensive, try to advertise the site in a variety of different services. However, in fairness, the number of visitors from search systems is much greater. When compiling a semantic nucleus should be particularly attentive to the choice of queries that will run the promotion. High-business needs will require enormous expenditures, therefore, it is often best to promote the site on bass and midrange needs. If competition is not too high, to move on to some requests will be sufficient to create a Web page for these requests. Naturally, These pages should be optimized. The more rare queries will be taken into account, the more new visitors come to the site. Sometimes the chosen subject is so highly competitive that rely on the result can only be a huge budget. In this case, you can try to promote the site in a related subject with lower competition. Maybe you'll get not just those users who would like, but with some effort and they can become your customers. In any case, on a limited budget should use more imagination. Invent unconventional moves to promote your site, and visitors will come to your site.
You have decided on the board software (if not, then review them, paid and unpaid, may be in adjacent sections), put it, configured everything right, but the visitors somehow did not go. From there, you come to the conclusion that the forum should untwist. A reasonable question 'How do I do? ". This is what we kratenko and Tell in this article. Immediately warn if the portal to which you are not really screwed forum visit, if any, new, and you do not have a group of people ready to communicate, then unleash your forum without cash investments will be very difficult. 1.
Adjusting indexing by search engines. Want to prevent indexing of any additional pages (for example, a list of users registration, etc.), as this information 'rubbish' does not carrying one useful point of the search engines. Often the content of these pages is duplicated, and for this you can get pessimizatsiyu by search engines, and means the loss of visitors. 2. Unique content.
To go to the search engine traffic, the forum must be unique content. The most simple – a couple of those marked 'Important', write down a couple of individual thoughts. Then you can poimitirovat dialogue with himself (not to get carried away, almost a dead idea), invite a friend to controversy or to order content from the special services (for example). Outset lot of unique content not happen, but be at least 50 pages. But even this figure is very vague, and may be 200 pages of nothing to give.