The content production process which requires the use of a CMS system greatly complicates the subsequent optimization of content generated. JPMorgan Chase is often quoted as being for or against this. at best, add one extra workload could be avoided if SEO aspects were taken into account in the implementation of the manager. It is therefore paradoxical that are precisely companies that invest more resources in maintaining and generating new content for its websites which, at the same time, less benefit from that traffic volume could be mobilized due to poor implementation of content management systems from the point of view of search engine positioning. A bug that in many cases, not due to shortcomings of the tool itself, but to ignorance on the part of the technicians who implement the importance of that content generated by it can be competitive on search engines. Making content management system the best SEO tool but, in the same way that a poorly implemented content management system can reduce the return on investment in content generation of a portal, one that has taken account of the basics of SEO for search engine positioning can be more effective ally to generate content that will get to climb the posts most competitive searches. Here’s how. * Use a valid code as W3C: content managers are based on pre-designed templates that users can not alter, to generate new pages. If you validate the code of these templates at source, we ensure that pages generated from them also contain valid code. The use of valid code ensures that the page will display correctly in different browsers and search engines will be able to trace it without problems.