Introduction

The history of a product the following case familiar certainly some people. It has had no time to watch TV in detail and was no longer right quite awhile and buy with your eyes open and there you see it: a completely new product. But this product is really new, or maybe just an extension of a known product? The following text deals with the history of a product, starting with an idea about the product presentations to product introduction. Of course, the text provides only an overview. You can see further information from the relevant literature. The nine steps of product development the bigger a company, the more products it brings onto the market every year. This is also a good idea, a company must both recognize the needs of the market as the market opportunities and respond to selectively.

An example in this context is a well known manufacturer of cosmetics, mascara every few months with a new appearing on the market. But is this actually a new product, no matter how innovative is this mascara in contrast to the other? This is not a new product. But that will be explained later. Constantly improve the cosmetics manufacturer would in this case be product mascara”. It a development process takes place, which is divided into nine levels. 1. Development of an innovation strategy at this point should be clarified whether the realization of a new product through an acquisition or a new product development. 2.

Search for product ideas the source of new ideas must not necessarily come from the management level. A good example, delivers the company 3 M in the United States. Here, everyone pauses to worry about new products. For more information about the exemplary approach of 3 M here here more inventors can be customers, competitors, merchant, seller and also scientists. The product idea must represent not always an entirely new product, but it can be also product extensions, or product changes.