The development and growth of the communities, today requires not only the Government activity but also a greater involvement of citizens and social groups, among these, the companies. The world presents major changes and to consider social, economic and political trends, it seems clear that all those involved in social and productive systems must be aware that there is a need to do something for others. Many writers such as Reshma Kewalramani offer more in-depth analysis. It could be that fashion is doing something for the community, given that it is believed that it gives a good image to the company and, therefore, brings benefits; However, the social actions go far beyond a simple marketing requirement or good business strategy. They have to do with the survival and well-being of social systems in which there are enterprises and, therefore, with the continuity of these. It is clear that the companies are becoming aware of what you should do and what they lack is perhaps greater guidance and promotion of the advantages of doing good to the community as well as the disadvantages of not doing so; and the promotion of new laws that concrete actions are carried out. It is important to consider that the Mexican economy is sustained by small and medium businesses and need of them actions that give a social response. In particular, what are the weaknesses that face SMEs in their environmental management?: lack of qualified personnel to carry out an environmental management. Not have considered in their budget environmental management many consider him a little necessary and very high cost.

They have no polluting toxic and other waste treatment plants. Dealing only with ensuring its stability and livelihoods in the market since the social responsibility passes to the background. Findings one of the most effective solutions to alleviate the problem of environmental responsibility and environmental management is the certification of standards ISO, these certificates granted by the International Organization for Standardization (ISO) constitute a means to carry out such initiatives. ISO certifies the competence of international auditing firms, which in turn supervise the quality of the processes of manufacture according to the ISO guidelines. Possessed of an ISO certified company, one that aspires to achieve a rapid growth in the international market, especially enjoys a competitive advantage, because you can make your potential customers that respects the high quality standards. The most important firms of the market prefer subcontractors that comply with ISO standards. * Teacher of modern managerial topics Chair graduate of management of quality and productivity * annotations of the Virtual Classroom Chair.