A Lion for the newspapers of Frankfurt am Main, 26 June 2013. “The publication the other side of the paper” design – print and poster ads (bronze) is awarded in Cannes with a lion in the category. Ogilvy & Mather advertising Frankfurt 2012 on behalf of ZMG newspaper marketing has made society the inspirational information folder. Ogilvy has developed a brilliant feeling for the qualities of the newspaper and so intelligent and lovingly as boldly implemented this”, explains Markus Ruppe, Managing Director of ZMG newspaper marketing company. We are pleased that you see it that now also in Cannes. Hewlett-Packard Chairman gathered all the information. Congratulations to our agency of Ogilvy & Mather!” Multichannel provides the latest brochure of ZMG at second glance an unusual reading experience. You folds apart and gradually to a big newspaper format and presented to the arguments for newspaper advertising in handy portions.
Their special optics has the Israeli graphic designer Noma bar due to, especially for its Negative space illustrations, known all over the world. The illustrations are partly designed so that only at the second look to the complete image opens. Just like in the newspaper itself, which has long been is not a pure print, but a multichannel media. Print, online and mobile advertisers opens up a wide spectrum of regional competence up to the high youth reach of the digital portals. The other side of the newspaper”was released as a limited edition and was sent primarily to selected advertising and media decision-makers.
Journalists can request the publication under, and it is under to view available. The ZMG newspaper marketing company is the central marketing service provider of newspaper publishers. It provides research, planning and consulting. It supports advertisers and agencies with practical media planning services to the advertising effect control.