In our time, advertising is the foundation of the development of virtually any business. It's everywhere: on television, in transport, in magazines, newspapers – everywhere falls look of a man. One of the most effective species is a male Advertising (external or "outdoor advertising"). This type of advertising has appeared over 100 years ago in America when the company and the company began to rent space on billboards for their advertising. In the former Soviet Union, this region began developed ten years ago: there were first billboards (billboards) with posters, which were placed, usually on the busiest roads and highways.
Currently, the coverage areas for outdoor advertising has increased considerably. It can be seen on the walls and roofs of houses, on lampposts, on special pedestals in the halls of waiting vehicles. Bright, glowing signs have become an integral part of urban landscapes. The advantages of outdoor advertising The advantages of outdoor advertising media are numerous. They belong to the scope, frequency, flexibility and power of influence, as well as to the level of costs. Coverage is often an advertiser need to saturate the advertising market, if you make them task is the presentation of a new product or even new packaging of old goods. With outdoor advertising media can provide extensive coverage for nearly one day.
The basic unit in the sale of posters are '100 points overall rating in the day 'or '100 demonstrations. " One rating point equals one percent of consumers a particular market. However, the purchase of one hundred points does not mean that this market will be 100 billboards with advertising. This means that the ads will appear on so many boards, so theoretically a day to cover 100% of the market. However, in a real situation advertiser buys 100 rating points, covers approximately 88.1% of the adult public market during the day for the 30-day period, which were 'acquired' shields. An advertiser that does not require such a saturation can reduce the number of billboards with posters, and unit sales will be expressed in fractions of the base unit, for example, 75, 50 or 25 points total rating. Advertisers seeking a more intense saturation may increase the number of posters to give yourself a 200 or even 300 rating points a day. Outdoor advertising gives advertisers the ability to operate more flexibly. They can place their ads in any geographical point on any of the markets across the country – nationally, regionally or locally. An advertiser can buy the means of outdoor advertising in just one city or a separate area of the city. Flexibility may be demographic in nature. Advertising can be concentrated in areas most frequented youth, people with high incomes or members of particular ethnic groups. An important advantage of bench advertising is that it can be aimed at specific audiences for deliberately placing. Outdoor advertising may even find their audiences the kind of activity – housewives on their way to supermarket shopping, business, traveling to work or back, the tourists on the way to the airport, etc. The cost of outdoor advertising has lowest cost of all other funds, and fares vary depending on the size of a particular market and the necessary intensity of advertising.