on February 01, 2010 in Frankfurt starts world’s cities are similar to more and more. Large chain stores, Cafe chains and department stores dominate the cityscape. A new Internet portal would like to counteract this development and appeal to those who want to search away from the main shopping street for individual shopping and enjoyment experiences and at the same time explore the unique character of the city. On MYCITYSECRET.com, the secrets revealed the visitor to the site (s) of town. Marketing community of the featured providers is also the clear and high-quality platform. They’re still the charming Cafes and unique boutiques, which are available for the distinctive of the city.
They are known but often only in the own city quarter”, says Greta Becker, Managing Director of MYCITYSECRET.com. And so, boutiques with fashion, which guaranteed not everyone wears Cafes where the owners even lovingly bakes the cake reveal the visitors to the site from February 1, with just a few clicks or Delis with regional specialities. A forum enables the Exchange with other city individualists. Lifestyle portal and marketing tool MYCITYSECRET.com is not only a portal for residents and visitors to a city, looking for something special, but at the same time a marketing community, which supports the featured providers. It is important to increase the awareness of our partners about their own city and their former clients, so that they can claim against big chains and we thus preserve the diversity of the city us”, says Becker, who spent many time in the Marketing Department of Procter & gamble and Kao brands has worked. It adds: owners of smaller shops generally have a lower marketing know-how and a minimal advertising budget. We multiply the power of the individual through extensive advertising, loyalty programs or corporate collaborations.
The merger of local providers especially in times of crisis very important is to survive to can,”says partner Rebekka Tamiru. And so they benefit on MYCITYSECRET.com of marketing tools, as they are only financially strong chains available. The cost be paid here about a small monthly fee. Also the visitors of benefits from the marketing community. On request, he receives invitations to shopping events or can take part in a high-quality bonus program. A comprehensive gift voucher allows the shopping in all the shops of the portal. Seal of approval for city secrets the business idea arose from the personal passion of founders for nice shops and cafes with individual charm. This MYCITYSECRET.com sees itself as a seal of approval. We appeal to everyone. The partner we imagine are hand-picked and be found only in this city. We select them according to strict quality criteria”, underlines Becker. Who shops at the relevant shops, supports also the small economic and regional companies. Support your local dealer”, Becker describes the phenomenon that is at the same time as a request. By MYCITYSECRET.com is a platform of local suppliers, the portal supports whatever the presented each city. It receives its distinctive flair only by their distinctive and marked by the inhabitants of shops and their local specialities. “Becker is above all about the preservation of diversity: we’re fighting not the large, we only want that the small shops, Cafes and salons, which often make up the charm of a town, are preserved.” MYCITYSECRET.com will start with the Frankfurt city secrets. Berlin will follow Hamburg and Munich still mid-2010, end of the year. More information, as well as print-ready photos to download find presse at.