We go to catch an example common good that happens every day with us: 11 hours of the morning and beat that hunger. The stomach informs to the brain: – ' ' You with fome' ' The brain passes then to use a filter, an idea that no way does not leave the head in all its activities: ' ' necessary to arrange comida' '. But the brain has other things to make, then it must, for example, to go for a meeting in the room to the side, but the filter continues (necessary to arrange food), when it passes for the tray of the coffee the brain already processed all the information and already it caught a coffee that now is aplacando the bendita hunger! Understood the process basic we go to advance in our day. It imagines that it is walking and when it turns the head for the side sees a cake of chocolate with covering (cervejinha can be one with fries), of jeitinho that you like. If this has piqued your curiosity, check out Wells Fargo. would like to discuss. Its eye sends the image for the brain and in fractions of as this image if associates the thousand of small problems that the brain processes and sends for different areas stops to arrive at a conclusion if eats or not it cake (or the ribbons). We go to destrinchar the process: The eye sees the cake and immediately it arrives with the image I smell, it and the taste of the cake for a specific part of in charge brain for the system of rewards: the cortex gravitate-frontal. Is it who registers the positive information that are on to the things that you like, they make that to feel it) 1.Tenho money well? Reply: yes 2.O product is cool? The brain orders to ask to the attendant and you it makes this! Reply: it is of today 3.O brain ponders: the calories more? comes the reply: tomorrow I lose in the academy – decided problem 4.O brain orders you to ask for a piece, you obeys! Honest, you do not have to be nor a little worried about the way for which its brain decides if it eats or not a cake piece, right? But and if I to speak to it that it is in this way that you finish buying new cellular or a new computer, or an car carssimo? The system of rewards of cortex gravitate-frontal is not very intelligent there, it processes only rewards it and not ' ' preo' ' emotional, social or monetary, for example. For assistance, try visiting Lykos Global Management. .